Hudson Kayaks LLC Privacy Policy

Last updated: July 20, 2026

This Privacy Policy explains what information Hudson Kayaks LLC ("Hudson Kayaks," "we," "us," or "our") collects when you use hudsonkayaks.com or book a rental, tour, lesson, or event with us, how we use that information, and the choices you have.

By using our website or making a reservation, you agree to the collection and use of information as described in this policy.

Information We Collect

When you book a rental, tour, lesson, or event, sign a waiver, join our waitlist, or contact us, we may collect:

• Name
• Email address
• Phone number
• Mailing address, city, state, ZIP code
• Reservation details (date, time, activity, group size)
• Waiver information you provide (see "Waivers" below)
• Payment confirmation details from our payment processor (we do not receive or store full card numbers, see "Payments" below)

We also automatically collect some technical information when you visit our website, such as your IP address, browser type, device type, pages viewed, and time spent on the site. This is described further under "Cookies & Tracking Technologies."

Hudson Kayaks does not offer customer accounts or logins. You do not need to create an account to make a reservation, and we do not offer sign-in through Google, Facebook, or any other third-party service.

How We Use Your Information

We use the information we collect to:

• Process and confirm your reservation, tour, lesson, or event booking
• Send booking confirmations, reminders, weather or safety notices, and waiver links
• Respond to questions and requests you send us
• Process payments and deposits through our payment processors
• Send marketing messages about offers, seasonal availability, or events, if you've opted in
• Maintain the security of our website and prevent fraud
• Understand how visitors use our website so we can improve it

Text Message (SMS) Communications

Mobile information will not be shared with third parties or affiliates for their own marketing or promotional purposes. We may share mobile information with service providers that assist us with reservations, customer service, and text-message delivery. Text-message opt-in data and consent will not be shared with third parties for their own marketing or promotional purposes.

Waivers

Participants may be required to complete an electronic waiver before participating in a rental, tour, lesson, or event. The waiver may collect participant information, emergency information, acknowledgments of risk, information concerning minor participants, and electronic signatures. We use and retain waiver information for safety, insurance, recordkeeping, and legal purposes.

Payments

We accept payments and deposits online and in person. Payment card processing is handled by Stripe and Square. Hudson Kayaks does not receive or store your full payment card number. Payment information is submitted directly to the applicable payment processor and is governed by that processor's security and privacy practices.

• Stripe's Privacy Policy: https://stripe.com/privacy
• Square's Privacy Policy: https://squareup.com/us/en/legal/general/privacy

Cookies & Tracking Technologies

Our website uses cookies and similar technologies to operate correctly and to understand how visitors use the site. The tools currently in use are:

• Google Analytics (helps us understand website traffic and visitor behavior). Google's Privacy Policy
• Google Ads (used for conversion tracking and remarketing so we can measure and improve our advertising). Google's Privacy Policy
• Meta (Facebook) Pixel (used for conversion tracking and remarketing on Facebook and Instagram). Meta's Data Policy

Our booking and CRM platform (GoHighLevel) also uses cookies to support our reservation form, email, and text message communications.

Most browsers let you block or delete cookies through their settings. Blocking cookies may affect some website features, such as completing a reservation.

Advertising & Your Choices

We use Google Ads and Meta Pixel to show you relevant ads and measure their performance. You can opt out of interest-based advertising through:

• Google Ads Settings: google.com/settings/ads
• Google Analytics Opt-out Browser Add-on: tools.google.com/dlpage/gaoptout
• Meta ad preferences: facebook.com/help/568137493302217
• Digital Advertising Alliance opt-out: optout.aboutads.info
• Network Advertising Initiative opt-out: networkadvertising.org/choices

On mobile devices, you can also limit ad tracking through your device settings (Limit Ad Tracking on iOS, Opt Out of Ads Personalization on Android).

We do not sell your personal information. Using Google Ads and Meta Pixel for advertising may be considered "sharing" of information under some state privacy laws; the opt-out links above let you limit this.

How We Share Information

We share information with:

• Service providers who help us operate, including our booking and CRM platform, payment processors, waiver platform, website hosting providers, and communication providers. These providers receive information only as needed to perform services on our behalf.
• Advertising and analytics partners (Google, Meta) as described above.
• Legal or safety reasons (if required by law, to respond to valid legal requests, or to protect the safety of our guests, staff, or the public).
• Business transfers (if Hudson Kayaks is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction). We'll notify you before your information becomes subject to a different privacy policy.

We do not sell your personal information, and we do not share mobile opt-in data or SMS consent with any third party for their own marketing purposes, as described above.

How Long We Keep Your Information

We keep your information for as long as needed to provide our services, meet legal and insurance obligations, resolve disputes, and enforce our agreements. Waiver records are kept for the period required for liability and insurance purposes. You can ask us to delete your information at any time, subject to the retention exceptions above.

Your Privacy Rights

You have the right to:

• Access the personal information we hold about you
• Correct inaccurate information
• Delete your information, subject to legal, safety, or insurance retention requirements
• Opt out of marketing emails and text messages at any time
• Opt out of targeted advertising, as described in "Advertising & Your Choices"

To exercise any of these rights, contact us at [email protected]. We'll respond within a reasonable time and may need to verify your identity before making changes.

Children's Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 online. Waivers for minor participants must be signed by a parent or legal guardian. If you believe a child has provided us with personal information without appropriate consent, contact us and we'll remove it.

Links to Other Websites

Our website may link to other sites we don't operate, including PIPC or partner organization pages. We aren't responsible for the privacy practices of those sites, and we encourage you to review their policies.

Security

We take reasonable steps to protect your information, but no method of transmission over the internet or electronic storage is completely secure. We can't guarantee absolute security.

Changes to This Policy

We may update this policy from time to time. We'll update the "Last updated" date at the top of this page, and if changes are significant, we'll provide additional notice, such as an email or a notice on our website.

Contact Us

Questions about this policy or your information? Email us at [email protected].